The Overall Process of Restaurant Design, Remodeling, Planning, etc is Often Referred to as the Discipline of Restaurant Concept Development. Restaurant Concept Development is a Larger Circle which Encompasses Other Considerations such as Market and Competitive Research, Emerging and Fading Trends, Financial Modeling and what-if Scenarios, Branding and Brand Evolution, Supply Chain Issues, and Potentially Even Brand Portfolio Management (for Hospitality Enterprises with Multiple Brands in a Family that Must Articulate).

Whether a Restaurant Renovation or in Developing a Completely New Prototype, Restaurant Concept Development is and Should be Involved. One Cannot Look at Restaurant Design in a Vacuum or Involving Strictly the Interior Designers and Architects.